The study combined two complementary research methods:
(1) We distributed a student questionnaire that focused on the school day routine and the social fabric of the college.
(2) We conducted in-depth personal interviews with the students, that opened the floodgates of needs we hadn’t even considered. One important issue that came up was the need for a friendly class schedule interface.
From the results we gathered, we developed 5 personas to represent the diverse student population at Zefat. At the same time, we delved into the analytics on the college’s website to identify the useful, relevant information we wanted to include in the app.
We created various scenarios to help us understand how the app would be used. We realized that it was a necessity that the large amount of content be organized in such a way that users (students, faculty, administration) could find everything easily. We proposed a structure based on three main screens:
(1) A personal area for students that includes a message box, grades, class schedule, and more. (2) A community screen with bulletin boards, event postings, college information, and a library. (3) A central screen that combines the events from the personal class schedule with cultural events and lectures, which students are invited to attend.
We added a floating action button for quick actions.
At the end of the characterization process, we started the design work. We followed the College’s bright, cheerful color pallet to bring areas of the app to life, to differentiate topics, and to add visual interest. Each app screen now has a unique design and related, tailored content. More importantly, the app structure serves the multiple uses — and users — well.